CULT: SIR Model Management NYFW Collaboration 02; Miguel
SIR Model Management is a new fashion forward male modelling agency launched this month in New York, which aims to capitalise on the re-emergence of the male supermodel and build a stable of World leaders on the international male modelling circuit, drawing from multi-ethnic backgrounds, SIR also breaks the mould in actively (and commendably) promoting diversity in the modelling/fashion industry, sadly something which is notoriously lacking.
Male models such as Marlon Teixeira, Chad White, Sean O’Pry, Jon Kortrajena, Edward Wilding and River Viiperi are becoming household names, thanks in part to their own savvy social media use (we do suggest you head to Instagram stat), but also as attitudes towards men’s fashion and within the industry itself shift, and the menswear market continues to outpace that of it’s sisters, so does exposure for the men who front the ad campaigns and walk the runways. Male models no longer exist as disposable props to their female counterparts, rather they stand alone, and through the aforementioned social media popularity and capitalisation by PR and the models themselves, they also have a name.
The trend is clear; the male supermodel, last seen in the Nineties and the sculpted days of Marcus Schenkenberg, Mark Vanderloo and their peers, is back, and back with a vengeance! Chasseur has teamed up with SIR to bring you exclusive images of two of their new faces, hoping to join the ranks of the big boys; like those who are featured on the March cover of Details.
SIR Models: http://www.sirmodels.com/